Crafting the right title and description can make a huge difference in attracting clients. Here’s how to get it right:
1. Keep Titles Short and Clear
- Be Direct: Get straight to the point. For example, “Yoga for Stress Relief” or “One-on-One Wellness Coaching.”
- Limit Length: Aim for 5–8 words. Clear and concise works best.
2. Use Descriptive, Client-Centered Language
- Focus on Benefits: Highlight what clients will gain. “Boost Your Energy” or “Find Your Calm.”
- Appeal to Their Needs: Use terms like “Stress-Free,” “Confidence,” or “Healing” to speak to their desires.
3. Be Specific and Relevant
- Target Specific Needs: If your service is specialized, like “Postnatal Yoga” or “Meditation for Beginners,” make that clear in the title.
- Add Location if Needed: If it’s in-person, add the location or "Online" for virtual offerings.
4. Keep Descriptions Engaging
- Brief but Impactful: Keep your description focused on what’s most important. Focus on the result, such as “Achieve relaxation and mindfulness through guided meditation.”
- Use Active, Positive Language: “Transform your mindset” or “Experience peace and balance.”
5. Highlight Unique Features
- What Makes You Different: If your session is unique, mention it! “Customizable Plans” or “Expert-Led Sessions.”
Example Titles & Descriptions:
- Title: “Restorative Yoga for Stress Relief” Description: “Release tension and restore balance with this calming yoga session designed to reduce stress and promote relaxation.”
Title: “Mindful Eating for Wellness” Description: “Learn the art of mindful eating to nurture your body and create lasting healthy habits.”
